In an in-person meeting (including lunch) at id8 from 11:30 am – 1:30 pm, you’ll hear from branding professionals about what goes into developing customer profiles for your organization and how they are used all the way from brand strategy to external marketing efforts. 

The importance of understanding your customers results in the ability for:

• Personalization (positively impact marketing results
• Segmentation (tribe mentality)
• Focused Marketing Dollars (spend effectively)
• Competitive Advantage (specific is superior to general)

Don’t miss out on this opportunity to do a deep dive into Customer Profiles!

Your $100 registration fee includes:

• A mix of live instruction + interactive discussion from 11:30 a.m. EST to 1:30 p.m.
• An understanding of what a customer profile is, and what should/should not go into one
• Learning about real customer profiles, how they were developed, why they are important, and how they are used
• The important details you need to know about your customers
• Guidance on how to focus marketing efforts on one customer
• A hands-on customer profile activity
• A delicious lunch and refreshments
• Meeting and networking with other business leaders
• Q&A

Instructor:

After working for Fortune 500 companies with IBM, Kriston Sellier went out on her own with a desire to help business leaders build brands that worked for them. Her clients have achieved lofty goals after following her plan & doing the work—like enrolling private schools to capacity, increasing product sales by 25%, increasing revenue by 59% in new lines of business, & launching start-ups. Whether it’s you or a team of 3,000, businesses all have the same set of identity problems. She will share the methods that Fortune 500 companies use to grow their brands & will help you create your own blueprint for success.